Financial Advisor for Business Owners, Tech Professionals, and Creatives

Your investments, taxes, and estate plan are strategically optimized to work harder for you, together forming a comprehensive financial plan that is designed to meet your unique financial needs and goals.

WHAT IS WEALTH HABITS?

Wealth Habits is a fee-only, fiduciary financial planning and investment management firm founded by Gabriel Kaplan, CFP® and CPA.

Our mission is to offer tailored strategies that align with your unique goals and values.

Whether you’re managing stock options, planning for retirement, or navigating cross-border finances, we’re here to simplify the process and guide you every step of the way.

WHO WE SERVE

  • From startup founders to employees managing stock options, we help you maximize opportunities while building financial security.

  • Optimize your cash flow, reduce your taxes, and craft a plan that works as hard as you do.

  • Navigate the transition of assets to the U.S. with confidence, protecting what matters most to your family.

  • Streamline your finances, plan for growth, and connect your business success to your personal wealth goals.

  • Simplify your finances and focus on what matters most—your career, family, and future goals.

WHAT WE SOLVE

Your financial needs are unique, and we offer a range of services to meet them, including:

  • We provide clients with strategies for managing stock options, RSUs, and IPOs. Our services include:

    • Strategic tax optimization and planning for upcoming cash inflows

    • Investment strategies to manage proceeds post-IPO or exit

    • Personalized financial planning to align wealth goals with career growth

  • For those managing a business, we offer strategic support to optimize your share of the pie:

    • Retirement planning that integrates with business interests

    • Plan for transferring ownership, whether through family, employees, or sale.

    • Tax services for business owners encompass comprehensive strategies to minimize tax liabilities, enhance cash flow, and integrate business and personal tax planning, while ensuring compliance with local, state, and federal regulations.

  • We help professionals and business owners optimize their finances and plan for long-term success, focusing on:

    • Tax-efficient wealth accumulation and estate planning

    • Retirement planning tailored to their profession or business

    • Managing complex compensation packages, including bonuses and equity

  • We specialize in helping families with businesses or wealth abroad efficiently transition their assets to the U.S., ensuring compliance and minimizing tax exposure. Our expertise includes:

    • Cross-border tax planning and wealth structuring

    • Estate planning for smooth transfers to U.S.-resident heirs

    • Tax-efficient income distribution and wealth accumulation

OUR CLIENTS’ PROFESSIONAL BACKGROUNDS

We've assisted tech company employees with equity and benefits management, provided comprehensive financial planning services to hospital staff, and offered strategic financial guidance to small business owners.

OUR SERVICES

  • Work directly with Gabriel Kaplan to create a comprehensive financial plan that covers budgeting, retirement, investments, insurance, taxes, home buying, and more. We combine goal-based life planning with advanced tax strategies, especially for clients with equity compensation. Whether you're a founder or employee, we'll help turn a liquidity event, like an IPO, into a step toward financial independence.

  • We focus on building globally diversified portfolios tailored to your financial goals through strategic asset allocation. This approach involves setting and adjusting targets across a wide range of asset classes, utilizing a mix of domestic and international low-cost index funds.

  • As a small business owner or freelancer, outsourcing your accounting and tax tasks lets you focus on growing your business. Our service, tailored for solopreneurs and small businesses, covers bookkeeping, tax preparation, and monthly reporting, including both business and personal tax returns. We partner with an experienced accounting firm to provide these services.

OUR APPROACH

We know that financial success means different things to different people. That’s why our process focuses on three key areas:

  1. Simplicity

    Clear, straightforward advice and strategies without unnecessary jargon.

  2. Action

    Proactive and practical strategies that move your financial plan forward.

  3. Oversight

    Ongoing and informed support to keep your plan on track as life evolves.

WORKING WITH US

Getting started is simple. Here’s a quick glimpse at what working with us looks like:

  • We’ll discuss your goals and how we can help.

  • Organizing your financial details to create a clear picture.

  • Reviewing personalized recommendations and projections.

  • Putting your plan into action with expert guidance.

  • As your financial partner, we’ll be here for you if and when your situation changes.

    Financial planning is an ongoing process, and we’ll update our tactics as your life evolves or when new goals are established.

LET’S BUILD YOUR WEALTH HABITS

Your financial future starts here. Schedule a call today and let’s begin the journey to achieving your goals.